*Duesenberg = doozy. The great American luxury cars of the 1930s were the Pierce Arrow, the Packard, the Cadillac, the Cord, and the Duesenberg--the original doozy. The Duesenberg SJ model roadster had a 320-horsepower engine and could do 130 miles per hour; it was so exquisitely tooled, inside and out, that the diminutive Duesy, later doozy, quickly became a byword (often used sarcastically) for excellence (34).--Tuleja, Tad. Marvelous Monikers. New York: Harmony Books, 1990.
1605, from L.L. apotheosis, from Gk. apotheosis, from apotheoun "deify, make (someone) a god," from apo- special use of this prefix, meaning, here, "change" + theos "god."--Online Etymology Dictionary http://www.etymonline.com
• The word apotheosized has been attached to many historical figures, including Homer, Julius Caesar, Cleopatra, Alexander the Great, and George Washington.
• It has also been applied to cultural epochs such as the Greek Golden Age and the European Renaissance.
• More recently, the word has been facetiously retooled to fit the likes of Frank Sinatra, the Beatles, Tom Cruze, and--toweringly--Marylin Monroe and Elvis Presley.